Last updated: 26 August 2026
A cookie is a small text file stored on your device when you visit a website, and local storage does a similar job by keeping a small amount of information in your browser between visits.
This policy covers both, along with similar technologies such as pixels and tags, and it applies to everything Bet Football stores on your device.
Bet Football keeps two items in your browser's local storage, and neither of them identifies you.
| Name | Category | What it does | How long it lasts |
|---|---|---|---|
| bf:cookie-consent | Essential | Records the cookie choices you made in the banner, so you are not asked again on every page | Until you change your choice or clear your browser data |
| bf:age-verified | Essential | Records that you have confirmed you are 18 or over | Until you clear your browser data |
Both are classed as essential, which means they are needed for the site to work as intended and the law allows them to be stored without consent. Neither can be switched off, because turning off the record of your own preferences would simply mean being asked for them again on every page.
Analytics measures which articles are read and which pages are slow, so that we can make decisions about what to publish, and the data is aggregated rather than used to identify you.
Marketing attribution records that you clicked through to a betting partner from this site, which is how a commission is credited to us, and it tells us nothing about your betting account.
Neither category is stored unless you accept it in the cookie banner. Rejecting them is as easy as accepting them, and the site works normally if you refuse.
Web fonts are self-hosted and served from our own domain, so no font data is requested from Google or any other third party when you load a page.
Images and other assets are served from our own content delivery network at cdn.betfootball.com rather than by a third party.
If you accept analytics, we use Google Analytics to measure how the site is used. It sets its own cookies and stores an identifier under Google's privacy policy. Nothing from Google Analytics loads until you accept it. If you accept marketing, our betting partners' attribution tools work the same way.
When you click through to a bookmaker, that operator sets its own cookies under its own policy, and this one stops at the point you leave Bet Football.
Use the cookie settings link in the footer to change your choices at any time. Withdrawing consent is as straightforward as giving it, and takes effect immediately.
Every major browser also lets you block or delete cookies and clear site data through its settings, though clearing everything will remove the record of your own preferences, which means the banner will appear again on your next visit.
The Information Commissioner's Office publishes plain English guidance on cookies at ico.org.uk.
We update this policy whenever what we store on your device changes, and the date at the top shows the last revision.
Questions about cookies go to [email protected], or by post to Acroud Media Ltd, 14 London Street, Andover, Hampshire, SP10 2PA.
Our privacy policy explains what happens to the data collected this way.