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Bet Football

Editorial standards

The rules our writers and editors work to.

Accuracy

We verify scorelines, statistics and quotes before they go in. Numbers come from API-Football or our internal database. Quotes are attributed to a named speaker and a primary source. If a claim can't be checked, it doesn't appear.

Opinion vs fact

Predictions are opinion. Form, line-ups and historical results are fact. We keep the two visually separate so a reader can tell which they're looking at, and we don't print a betting tip dressed up as a sure thing.

Independence

We work with betting partners and earn a commission on accepted referrals. The choice of tip is the writer's, never the partner's. We don't accept payment for a particular pick, market or selection. If a piece is sponsored, it's labelled as such at the top of the page.

Use of AI

Drafts are produced with the help of an AI tool. Numbers come from our data provider or our internal database. Every draft is reviewed by a human editor and rewritten as needed. The byline is the editor who signed off, and they're responsible for what's published.

Quotes and translations

Quotes are translated into en-GB English when the original is in another language. The original source is cited so a reader can check the wording. We don't fabricate quotes or paraphrase them inside quotation marks.

Betting copy

Betting tips are 18+ only. Every tip is paired with an odds figure that was correct at the time of writing. We don't chase losses, promise profit, or describe a pick as a lock. The footer of every betting article carries responsible gambling guidance.

Updates

Match previews are updated when line-ups land, when an injury changes the call, or when a fresh piece of news affects the pick. Updates are stamped at the top of the article. The original publication date stays put.