Football previews, predictions and analysis for readers who want a bit more than a one-line tip.
Bet Football covers the matches you actually watch, which means the Premier League, the Champions League, La Liga, Serie A, the Bundesliga and Ligue 1 sitting alongside cup ties, internationals and the occasional lower league story worth the space.
Every preview pairs the data with editorial judgement, because printing a column of statistics and hoping the reader joins the dots is not analysis. A writer reads the numbers, picks the angle that matters and commits to a score.
Bet Football is published by Acroud Media Ltd, a company registered in England and Wales under number 14184155, with its registered office at 14 London Street, Andover, Hampshire, SP10 2PA.
Acroud Media Ltd is part of Acroud AB, a Swedish company listed on the Nasdaq First North Growth Market in Stockholm, and Bet Football is a sister site to 101GreatGoals.
Jon Fisher is the Editor and is responsible for everything published here, including the predictions, the partner coverage and the corrections we make when something has gone wrong.
We are a small team based in the UK, and the site is built around an editorial workflow rather than an automated feed, which is why every published preview carries a byline and a publish date.
Jon Fisher is a football journalist who has spent more than a decade writing match reports, transfer news and analysis.
Nobody on the team bets on a market they are writing about.
Match previews and predictions come first, each one built around a question the writer wants answered and closing with a scoreline committed in bold.
Around those sit tactical pieces, weekend analysis, live tables and fixture data, and coverage of the bookmakers we work with.
We do not sell tips, we do not run a subscription service and we do not operate a Telegram group. If you find one trading on this name, it is not us.
Some of the links to bookmakers on this site are commercial, and where a reader opens an account or places a bet after clicking one we may be paid a commission by that operator at no extra cost to the reader.
The pick is written first and the link is added second, and our betting partners page sets out exactly how that separation works.
Our editorial standards cover the rules the writers and editors work to, how we predict explains where the analysis comes from, and the corrections policy tells you how to flag an error and what happens next.
To reach the team about any of it, use the contact page. Or meet the writers putting the previews together.
This site is intended for readers aged 18 and over in the UK and Ireland, and we do not accept advertising aimed at anyone younger.
Gambling should be entertainment paid for out of money you can afford to lose. If it has stopped being that, the National Gambling Helpline is free on 0808 8020 133, 24 hours a day, and our responsible gambling page lists the other places to find help.