Chelsea have released their new home kit ahead of the 2024-25 Premier League season.
Both the men’s and women’s teams are set to enter a new era under Enzo Maresca and Sonia Bompastor and have revealed a ‘melting pot’ design to indicate a new start being born.
A statement from the Blues said: “Adding a unique touch to the design, an orange accent colour represents a different kind of fire coming through the ranks at the club.
“Chelsea’s Cobham training centre is world-renowned for nurturing talent onto the world’s stage.
“This orange accent serves as a symbol of their vibrant energy and potential. Continuing the story of Chelsea’s historic success and the dynamic culture of London, the home shirt features a distinctive ‘melting pot’ pattern.
“Resembling liquid gold and silver, this pattern represents the fusion of Chelsea’s rich legacy with the ever-hot youth culture of the city.
“It is a symbol of the club’s past achievements and our commitment to embracing the future.”
New season. New era. New fire.
Introducing your Chelsea 24/25 home kit.#WeBurnBlue pic.twitter.com/1GANsL8FkA
— Chelsea FC (@ChelseaFC) July 15, 2024
The shirt has been released without a front sponsor once again. Chelsea are looking for a replacement for Infinite Athlete after their one-year deal with the West London club expired.
But the Blues have added that when a deal is agreed, fans will have a chance to return their shirts and have them replaced with those that have a sponsor.
They added: “Retail shirts available to buy worldwide from today will have no ‘front of shirt’ branding.
“If a ‘front of shirt’ partner is subsequently announced in the future, fans will have the opportunity to purchase this version via the Megastore or online store. Unfortunately, the club cannot offer fans the opportunity to return blank shirts for partner branding to be applied post-purchase at any retail site.”
Chelsea kick-off their pre-season tour in the USA in the coming weeks, where they will face Manchester City and Real Madrid among others.
